Market America Scam or Market America UnFranchise Opportunity?

Market America Reviews from the Business and Consumer Standpoint

Market America Scam

Is Market America a scam? The answer is ‘no’ because the word ‘scam’ is too heavy for a legitimately founded business. Market America is not a scam, but not a scam’ neither means a good business opportunity nor means an income guarantee for everyone. Market America is operated under its UnFranchise Business plan, which, by its nature, is same as Multilevel Marketing (MLM) or Network Marketing. It is a known fact that there are more failures than successes in MLM businesses. This article reviews Market America from the perspective of both a business and a consumer.


Market America Reviews – The UnFranchise Business View

Like most of Multilevel Marketing businesses, downline recruiting and retail sales are the two major ways to make money from Market America’s Unfranchise Business.


Downline Recruiting

Most experienced or successful entrepreneurs will agree that the biggest source of income is the commission generated by acquisitions from downlines. Knowing how to recruit downlines and keep downlines active in the organization are keys to success in any MLM type of business.

In theory, if every participant recruits two persons, the organization can grow exponentially like a gigantic Christmas tree. The higher the one is in the tree, the more the earnings. Those in the bottom of the tree act as consumers and cannot earn any. Unfortunately, the bottom level always exists even if every person in this world participates in Market America’s UnFranchise Business. If participants in the bottom level stop buying or quit, the organization shrinks and eventually collapses. Group meetings and seminars are frequently used to keep participants’ enthusiasm.

On the other hand, like any retail business, the demand drives the market. If every person in the bottom level has a strong demand for products offered by Market America, the Christmas tree stays.

Recruiting is not an easy job especially many people have a negative impression of MLM.  There will be an undetermined period for one to stay as a pure consumer; therefore, the demand is the major factor to keep one in the plan and to move the whole organization forward. The best MLM companies sell products not opportunities.

My advice to those who think about becoming a distributor are:

  1. Get a thorough understanding of Market America’s product line by attending your recruiter’s meetings and trainings. Evaluate the demand on the market starting from your surroundings, because, usually, acquaintances are the first target for recruiting or retail sales.
  2. It is not free to become a distributor of Market America, and there is a minimum monthly purchase requirement (around $200-$300). Unless you are already good at sales or recruiting, make sure Market America carries products that are in your demand. This will prevent your investment from draining.
  3. Do you love to socialize and support others in accomplishing their goal? If the answer is ‘yes’, then the Network Marketing Business is a business for you.


Retail Sales and SHOP.COM

Through SHOP.COM, Market America offers its exclusive products and additional products from other retailers such as Target, Walmart … etc. SHOP.COM not only rewards its customers with cash rebate for purchasing the listed items, but also provides a place to compare prices among retailers.

SHOP.COM is another income opportunity for Market America’s distributors in addition to the traditional retail sales. A distributor can refer customers and earn commission from all the purchases made by the referred customers. This may become a good income source if one knows how to drive traffic to a website and avoid the issue of overstocking that some distributors have.


Market America Reviews – A Consumer View

Market America’s Isotonix product line offers consumers with a unique feature in vitamins and minerals. According to,

Isotonix® dietary supplements are delivered in an isotonic solution. This means that the body has less work to do to in obtaining maximum absorption. The isotonic state of the suspension allows nutrients to pass directly into the small intestine and be rapidly absorbed into the bloodstream. With Isotonix products, little nutritive value is lost, making the absorption of nutrients highly efficient while delivering maximum results.

Regardless whether Market America’s Isotonix supplements are overpriced or not, its uniqueness is without doubt. I have difficulty in swallowing tablets so I choose to use Isontonix because of its powder/liquid form.

Other product lines from Market America are Fixx, Glucosatrin, Heart Health, Bliss, Timeless Prescription, Torch and TLS Weight Loss Solution. Discussion of them is not the scope of this article.

Health and nutrition supplements form a huge market but with great competitors too. Effective marketing is always the most difficult but the most important one in nearly all types of business.


Market America Reviews – Conclusion 

Market America UnFranchise Business is not a scam but it is not for everyone. The UnFranchise Business is neither a quick money scheme nor an easy business to build. One should make an overall evaluation before signing on as a Market America’s distributor.



Posted by on Sep 21, 2013 in Business Opportunities Review | 1 comment

1 Comment

  1. I have researched a lot of home based businesses and I personally would stay far away from all MLM businesses. That said, I have thoroughly investigated Market America and can tell you that it definitely is not a MLM company.I was very impressed with their business model and the amount of training and support the company gives each business owner.This is a very do-able business even if your networking skills are minimal.Market America is not a business where your going to make a lot of money right away. No business makes a lot of money right away. Its like anything else you do in life. It requires Time,commitment and work to be successful in any kind of business. Market America is no different. Always be aware of the requirements of any business before you spend your hard earned money and valuable time before you get involved.Don’t blame the business if you don’t do whats nessessary to be successful. Good luck in your own endeavors.

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